January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Day 3

07:30 - 08:35 Networking Breakfast


Ryan Unger

Chief Marketing Technology Officer
Punchkick Interactive

08:45 - 09:20 Business Meetings

09:20 - 10:05 Putting Together the Right Marketing Stack for Your Company, to Effectively Measure the Impact of Marketing Campaigns, and Drive Efficient Spending

Klaas-Pieter Jimmink - Vice President Digital Transformations
The MarTech landscape is rapidly changing and evolving, with massive amounts of software technologies in an ever-increasing number of categories. As such, it is essential for marketers to have a clear and definitive understanding of which technologies are most in line with their respective organizational goals, to positively affect business outcomes. While there is no standard formula for assembling the right marketing technology stack, there are some technologies that are essential for B2B and B2C marketers.
In this session we will discuss:
  • Foundational elements that are necessary to have, such as: CMS technology; ad technology; email automation; and data insights & analysis platforms
  • The need to organize the technology across the buyer’s journey, with constant awareness, conversion and nurturing
  • How to cluster functional capabilities such as lead generation, social media and marketing automation
  • Determining the skill sets and team members that will be needed to ensure that the marketing team gets maximum benefit from the technologies that will be put in place

Klaas-Pieter Jimmink

Vice President
Digital Transformations

10:05 - 10:40 Business Meetings

10:40 - 11:15 Business Meetings

11:15 - 11:50 Utilizing Technological Advances in Television Ad-Targeting to Drive Business and Revenue Growth

Prasad Joglekar - GM / Data & Analytics Dish Network
With a substantial amount of marketing spend still geared towards television, this session will talk about recent advances in television ad-targeting, measurement and technological advances. Learn about how household level targeting and set top box data coupled with automation is enabling greater speed, efficiency and scale at the top and bottom of the sales funnel.
To achieve this, forward-thinking MarTech leaders are successfully focusing on New Topics and Strategies for 2016-2017:
  • Defining system requirements and capabilities to simplify data gathering and interpretation, even with the drastic increase in technology platforms
  • Ensuring business outcomes that fit the organization as a whole, to prevent unilateral deployment and departmental silos
  • Implementing an enterprise platform capable of supporting multiple marketing management solutions, for better control and timely execution
  • Merging the expertise of people and the precision of technology, to ensure a content strategy that resonates with their target audiences
  • Putting together the right marketing technology stack to effectively measure the impact of marketing campaigns and drive efficient spending

Prasad Joglekar

GM / Data & Analytics
Dish Network


Ryan Unger

Chief Marketing Technology Officer
Punchkick Interactive

12:00 - 23:59 End of Exchange