OpenMarket Mobile Messaging Infographic
SMS is the communication channel with the most reach worldwide. It reaches more than 3 billion people across 6 billion devices. SMS is also the most used tool on smartphones, and 90% of texts are read within three minutes. In addition, customers are very comfortable with SMS, and look kindly on companies that use it for customer service. 86% of users are open to mobile engagement, and 77% of millennials have a positive perception of companies that text. This infographic from OpenMarket highlights why enterprises today are turning to SMS for better marketing and awareness as well as customer experience.
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