Rob Gonda

Vice President, IT Data & Digital
McDonald's

Rob Gonda is currently a Corporate Vice President within the IT Solutions Organization. In his role, Rob leads the company’s digital technology strategy with a vision of providing superior experiences for all customers by always being situationally aware and contextually relevant. He is responsible for enabling the best customer experience by building state-of-the-art interfaces and globally scalable integrated digital solutions; while also focused on leading a data-driven culture powered by a global data platform, analytical applications and providing data science services that enable necessary intelligence for our system to thrive.

Rob has 20+ years of experience in digital experiences, business management and consulting, branding and advertising for clients such as Coca-Cola, Chrysler Group, Unilever, Diageo, Target and others. His areas of specialty include systematic innovation management, strategic planning, foresight, as well as enterprise application solutions, big data, and product and service design. Rob has been an active thought leader in the industry giving keynotes and speaking at dozens of international conferences such as SXSW and Cannes Lions, multiple TV appearances, authoring books and articles, and chairing digital, marketing, and technology industry associations.

Prior to joining McDonald’s, Rob held the position of global Head of Innovation with Sapient where he was globally responsible for establishing technology standards, managing technology lifecycles, ensuring delivery excellence, running innovation workshops and strategic planning for top clients and leading the innovation labs.



11:00 If you Build it, Will They Come? Integrate and Personalize your Mobile App to Stay at the Forefront of Consumer’s Loyalty

It’s an interesting time for mobile app development. It’s no longer good enough for a brand to have a mobile app; your brand’s app must stand out and deliver value. Many brands are struggling with the common issue of user loss. This struggle raises several questions: How do you gather and keep users? Is your app being used once and then deleted?

In the mobile app development industry, these questions are being asked and answered everyday. The answers can seem elusive and sometimes mysterious to brands that seem to be doing ‘all the right things’ and yet their app is still not gaining traction in the app store. There are some common missteps that can be corrected such as app size, UI design, and value exchange for data. Look to the most successful apps to see what they’re doing. As a prime example, look at Snapchat; and consider: How does it work and why is it so popular? How are brands using apps to reach Millennials?

There is no one answer to ensure your brand’s mobile app success but exploring these topics and relying on the data you already have will help to shape these answers for you. Join this session to hear the panelists discuss how you can effectively use the data you already have, and still be able to ensure success with your brand’s mobile app in both B2C and B2B systems.

13:35 Enabling the Customer Experience of the Future

It’s no secret that the world is changing at an exponential pace and technology innovation is driving increasing demand in customer expectations. Little did you know, McDonald’s is leading the industry in restaurant technology and quickly moving towards customer technology space. With large global investments in digital retail, including digital menu boards, signage, and kiosks over the past decade, we are now aiming to move from Mass Marketing to Mass Personalization, investing in omni-channel commerce and omni-channel marketing focusing on the Customer Experience of the Future. In this session we’ll explore strategy and planning methodology, technology trends, customer insights, and put it all together to enable a truly relevant customer experience that drives business results.
In this session you will learn:
  • How disruptive forces are forcing exponential thinking in organizations
  • How assess organizational readiness through a coefficient of adaptability
  • How to become customer-centric through contextual awareness and situational relevance