Alyssa MerittHead of Strategic Consulting
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Alyssa’s client experience spans a diverse set of vertical industries, including brands such as The Times, Starwood, CBS, the NBA, NASCAR, Virgin Atlantic, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast. Prior to Urban Airship, Alyssa was Vice President Marketing at DigitasLBi She has over 15 years experience in creating innovative mobile and web-based applications and user-centric digital experiences from roles at various advertising and digital media companies on the agency-side, client-side and as an entrepreneur.
Roll up your sleeves and join us to learn how to harness the latest data from your customers in your mobile app and use that information to create ultra-personal experiences across the digital landscape.
In the mobile age, up-to-the-second customer context is a necessity. Alyssa Merrit, Head of Strategy at Urban Airship, will provide insights on how you can unlock the power of mobile and connect it to the rest of your business to improve ad performance, welcome new customers, drive sales, improve customer service, and much more.
In this session you will learn:
Which mobile data signals to pay attention to
How to use those signals to power unique omni-channel experiences
Which techniques have proven performance
New strategies you can implement in your business in the next 90 days