WHAT: The next phase of the journey to create the full, true 360-degree view of your customer is to integrate social data with traditional, transactional, first-party data about customers. Go beyond the traditional brand-centric view you get from first-party data. Find out a more complete picture of your customers – their brand and competitor engagement, their lifestyle and product affinities, what media they care about, and how much social influence they have.
WHY: Having a truly customer-centric 360-degree view will make your interactions with your customers more relevant, personal, effective, and timely. Integrate new insights about your customers across your customer engagement channels and be “Awesome with Customers” in Digital Marketing, CRM, Loyalty, Social Care, and Customer Service.
HOW: Implement full solutions that link customer contact data with the right digital and social personas, add social affinity and interest attributes, and integrate new insights across customer engagement channels.