January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Bart Lorang


Bart Lorang is the CEO and founder of FullContact. Born and raised in Bozeman, Montana, Bart is a proven entrepreneur, executive and manager in the global technology industry. He is active in the startup technology community as an angel investor, mentor, and speaker at industry events. He began his technology career by achieving his first exit at age 16 and his second exit in Dimension Technology Solutions, at age 29. His wife Sarah’s immaculately organized address book served as his inspiration for starting his third company, FullContact, in 2010. Bart has since grown the company to over 70 employees with offices in Denver, Dallas, and Latvia. Bart serves on the board of Colorado Technology Association, Rapt Media, and Education Funding Partners.

18:00 Expand the 360 degree View for True Customer-Centricity and Be Awesome with Your Customers

WHAT: The next phase of the journey to create the full, true 360-degree view of your customer is to integrate social data with traditional, transactional, first-party data about customers. Go beyond the traditional brand-centric view you get from first-party data. Find out a more complete picture of your customers – their brand and competitor engagement, their lifestyle and product affinities, what media they care about, and how much social influence they have.
WHY: Having a truly customer-centric 360-degree view will make your interactions with your customers more relevant, personal, effective, and timely. Integrate new insights about your customers across your customer engagement channels and be “Awesome with Customers” in Digital Marketing, CRM, Loyalty, Social Care, and Customer Service.
HOW: Implement full solutions that link customer contact data with the right digital and social personas, add social affinity and interest attributes, and integrate new insights across customer engagement channels.

Check out the incredible speaker line-up to see who will be joining Bart.

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