January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Christopher Leet


Senior Director Product Marketing
NetBase Solutions


13:25 How to Use Social Data for Effortless Audience Marketing—Every Time

Successful brands must supplement demographic targeting in order to connect individually – and at scale – with consumers. It means creating completely custom audiences, using psychographics and social behavior data—across time—designed to capture and understand what consumers want, love, what they’re doing and will do next.
In this session we’ll discuss:
  • How consumer experience impacts brand loyalty and revenue
  • How to discover emerging trends in real-time
  • How to do audience segmentation, campaign development and engagement with social media analytics


Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda