Senior Director Product Marketing
Successful brands must supplement demographic targeting in order to connect individually – and at scale – with consumers. It means creating completely custom audiences, using psychographics and social behavior data—across time—designed to capture and understand what consumers want, love, what they’re doing and will do next.
In this session we’ll discuss:
How consumer experience impacts brand loyalty and revenue
How to discover emerging trends in real-time
How to do audience segmentation, campaign development and engagement with social media analytics