January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Greg Silverman

CEO
Concentric

Greg Silverman is the CEO of Concentric, a software company that creates market simulations. An innovator and entrepreneur, Greg has  worked in the marketing analytics field for over 20 years, Greg was previously the Global Managing Director for Analytics and Brand Valuation at Interbrand. At Interbrand, he created the current TOP 100 Brands list, which is published annually.  He is also the author of the book, Turning Marketing Complexity into Strategic Advantage.



18:00 Leveraging Technology in Sales, Marketing and Product Organizations, to Enhance Alignment and Outperform Your Competition

Marketers have been increasing their commitment to data and technology. Yet, it is still difficult to understand how all the various investments in marketing, data, and products work together to deliver results. Simulation is an emerging technology that produces a new understanding of how your brand performs against its competitors. It not only leverages existing data but also allows users to forecast results before ideas are put into the market.
This roundtable session will cover the basics of simulation and how it helps marketers minimize risk, capture market share and lower overall costs.


Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda