18:00 Leveraging Technology in Sales, Marketing and Product Organizations, to Enhance Alignment and Outperform Your Competition
Marketers have been increasing their commitment to data and technology. Yet, it is still difficult to understand how all the various investments in marketing, data, and products work together to deliver results. Simulation is an emerging technology that produces a new understanding of how your brand performs against its competitors. It not only leverages existing data but also allows users to forecast results before ideas are put into the market.
This roundtable session will cover the basics of simulation and how it helps marketers minimize risk, capture market share and lower overall costs.