Ian is CMO and Chief Marketing Maven at TrackMaven. Day-to-day, this means leading a talented team of Marketing Mavens to develop complex marketing systems and processes, publish content the market values, increase TrackMaven’s brand awareness, enable the Sales team, and continuously measure and improve our go-to-market strategy. Prior to joining TrackMaven, Ian led Marketing for several business lines at CEB. Ian’s background includes nearly 20 years of B2B Marketing, including leadership positions at Software AG, Approva (acquired by Infor), SAP, and MicroStrategy.
Marketers are in the midst of an arms race, and content is the ammunition of choice. More content is being created every day, and technology has made it easier than ever to efficiently distribute that content broadly. But even with this increase in our ability to deliver content, the latest research from TrackMaven shows that a growing majority of professional marketing content fails to have an impact. In this presentation, we will outline why marketers have become very good at distributing content, but not very good at creating content that is worth distributing.
In this session you will hear about:
The best metrics to help improve your content marketing
Tactics for turning around stalled content strategies
Best-in-class examples of data-driven content