09:20 Putting Together the Right Marketing Stack for Your Company, to Effectively Measure the Impact of Marketing Campaigns, and Drive Efficient Spending
The MarTech landscape is rapidly changing and evolving, with massive amounts of software technologies in an ever-increasing number of categories. As such, it is essential for marketers to have a clear and definitive understanding of which technologies are most in line with their respective organizational goals, to positively affect business outcomes. While there is no standard formula for assembling the right marketing technology stack, there are some technologies that are essential for B2B and B2C marketers.
In this session we will discuss:
Foundational elements that are necessary to have, such as: CMS technology; ad technology; email automation; and data insights & analysis platforms
The need to organize the technology across the buyer’s journey, with constant awareness, conversion and nurturing
How to cluster functional capabilities such as lead generation, social media and marketing automation
Determining the skill sets and team members that will be needed to ensure that the marketing team gets maximum benefit from the technologies that will be put in place