Product Strategy Director
Experian Marketing Services
17:45 Properly Integrating Data & Analytics to Drive Performance and ROI in Your Marketing Technology Investment
You can’t have a high-performing engine without clean, high-grade fuel running through the engine. Similarly, you can have a high-performing marketing technology stack without highly-accurate, comprehensive data running through the stack. Data is the fuel that drives marketing technology performance.
Join this class to understand how marketers can fully understand their customers, through linking their own CRM data that resides across data silos and enhancing this information with insights to provide a complete picture of their customers as complex consumers. By first creating this single customer view and solid data foundation, marketers can maximize their investment in marketing technology. Without taking this first critical step, all downstream performance is crippled by incomplete and inaccurate data. Alternatively, by making such an investment, marketers and advertisers can drive ROMI and push these insights throughout their internal and external ecosystems.
Simply put, without top-grade fuel, an engine will not perform at a high level. Without top grade data and insights, marketing technology stacks will not perform at a high level either. Learn how to maximize your ROI on your marketing technology by loading it with robust, accurate data that creates an actionable single view of your customers.