Vice President of Marketing Strategy
For B2C companies, mobile apps have become a solid marketing channel to deliver convenience for customers, often even more prominent than brand's mobile website. The benefits and practicality of mobile channels are less clear for companies operating in the B2B space. B2B Marketers must develop a long-term relationship with their customers through implementing a well-thought out brand strategy to succeed in mobile channels.
Join this session to hear about:
The rise of the B2B app marketplace
Creating relationships in the mobile channel in the B2B space to increase brand awareness
Leveraging an open interface to build relationships with 3rd party developers
Utilizing mobile apps to create a new line of revenue