January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Melissa Hendricks


Vice President of Marketing Strategy
Cerner Corporation


16:00 The Growing App Economy: Creating New Opportunities in the Mobile Channel for B2B Companies

For B2C companies, mobile apps have become a solid marketing channel to deliver convenience for customers, often even more prominent than brand's mobile website. The benefits and practicality of mobile channels are less clear for companies operating in the B2B space. B2B Marketers must develop a long-term relationship with their customers through implementing a well-thought out brand strategy to succeed in mobile channels.
Join this session to hear about:
  • The rise of the B2B app marketplace
  • Creating relationships in the mobile channel in the B2B space to increase brand awareness
  • Leveraging an open interface to build relationships with 3rd party developers
  • Utilizing mobile apps to create a new line of revenue


Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda