Nadine SpulsDirector of Business Development
Nadine comes from an entrepreneurial background. She was the only woman in Canada to own and operate a mixed martial arts promotion company. One of her proudest achievements is her fundraising division, which placed at-risk youth into free martial arts programs. She’s also worked in the corporate event industry designing top tier events and conferences for Fortune 500 and 1000 companies. Her transition to the mobile app sector was just over two years ago. She approaches this industry the same as all others. Determine your company’s goal, create the plan to get there, execute using the best tools.
Nadine’s role with Atimi Software as Director of Business Development puts her in front of clients managing their accounts. She is the in office weight loss and health app expert.
When not working on her next business plan, you’ll find Nadine trying a new class at the YMCA, watching sports, reading, or forever searching for the #1 Mexican restaurant.
11:00 If you Build it, Will They Come? Integrate and Personalize your Mobile App to Stay at the Forefront of Consumer’s Loyalty
It’s an interesting time for mobile app development. It’s no longer good enough for a brand to have a mobile app; your brand’s app must stand out and deliver value. Many brands are struggling with the common issue of user loss. This struggle raises several questions: How do you gather and keep users? Is your app being used once and then deleted?
In the mobile app development industry, these questions are being asked and answered everyday. The answers can seem elusive and sometimes mysterious to brands that seem to be doing ‘all the right things’ and yet their app is still not gaining traction in the app store. There are some common missteps that can be corrected such as app size, UI design, and value exchange for data. Look to the most successful apps to see what they’re doing. As a prime example, look at Snapchat; and consider: How does it work and why is it so popular? How are brands using apps to reach Millennials?
There is no one answer to ensure your brand’s mobile app success but exploring these topics and relying on the data you already have will help to shape these answers for you. Join this session to hear the panelists discuss how you can effectively use the data you already have, and still be able to ensure success with your brand’s mobile app in both B2C and B2B systems.