Prasad JoglekarGM / Data & Analytics
Prasad Joglekar has been the GM/Head of Data & Analytics since July 2012, and he leads a team of top-class data analysts, scientists and statisticians to corral and make sense of the largest continuous Set Top Box Data Set. TV advertising is undergoing a data-driven transformation, and his team is driving it. As part of his team’s function at DISH, the Data and Analytics group: Monetizes DISH TV inventory & data; builds partnerships for demographic, shopper/loyalty, political and auto purchase data; Segments and models ROI analytics, brand lift metrics & sales life analysis; and, forecasts household impression availability against TV spot inventory.
11:15 Utilizing Technological Advances in Television Ad-Targeting to Drive Business and Revenue Growth
Defining system requirements and capabilities to simplify data gathering and interpretation, even with the drastic increase in technology platforms
Ensuring business outcomes that fit the organization as a whole, to prevent unilateral deployment and departmental silos
Implementing an enterprise platform capable of supporting multiple marketing management solutions, for better control and timely execution
Merging the expertise of people and the precision of technology, to ensure a content strategy that resonates with their target audiences
Putting together the right marketing technology stack to effectively measure the impact of marketing campaigns and drive efficient spending