January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Prasad Joglekar

GM / Data & Analytics
Dish Network

Prasad Joglekar has been the GM/Head of Data & Analytics since July 2012, and he leads a team of top-class data analysts, scientists and statisticians to corral and make sense of the largest continuous Set Top Box Data Set. TV advertising is undergoing a data-driven transformation, and his team is driving it. As part of his team’s function at DISH, the Data and Analytics group: Monetizes DISH TV inventory & data; builds partnerships for demographic, shopper/loyalty, political and auto purchase data; Segments and models ROI analytics, brand lift metrics & sales life analysis; and, forecasts household impression availability against TV spot inventory.

As part of the Data & Analytics strategy, Prasad has been instrumental in leading his team to utilize marketing and advertising technology by: Analyzing data in Hadoop, Teredata, Netezza, SAS, Python and other platforms; Building dashboards and visuals using Tableau, Javascript, or onsight personal design; Interacting with clients to help them design campaigns and interpret results; and, Pushing vendors to provide creative thinking that is necessary for effective marketing and advertising campaigns.

11:15 Utilizing Technological Advances in Television Ad-Targeting to Drive Business and Revenue Growth

With a substantial amount of marketing spend still geared towards television, this session will talk about recent advances in television ad-targeting, measurement and technological advances. Learn about how household level targeting and set top box data coupled with automation is enabling greater speed, efficiency and scale at the top and bottom of the sales funnel.
To achieve this, forward-thinking MarTech leaders are successfully focusing on New Topics and Strategies for 2016-2017:
  • Defining system requirements and capabilities to simplify data gathering and interpretation, even with the drastic increase in technology platforms
  • Ensuring business outcomes that fit the organization as a whole, to prevent unilateral deployment and departmental silos
  • Implementing an enterprise platform capable of supporting multiple marketing management solutions, for better control and timely execution
  • Merging the expertise of people and the precision of technology, to ensure a content strategy that resonates with their target audiences
  • Putting together the right marketing technology stack to effectively measure the impact of marketing campaigns and drive efficient spending

Check out the incredible speaker line-up to see who will be joining Prasad.

Download The Latest Agenda