January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Rebecca Basi


Director of Marketing
Plastic Mobile


18:00 Transforming Traditional Brands by Leveraging the Mobile as a Channel

There’s no denying the impact mobile has had on the customer journey. What was once a linear journey with clear start and end points, is now cyclical. Mobile has blurred the lines between the pre- and post-shopping stages and is has impacted some of America’s most iconic brands the hardest.
Realizing there is still a gap between how mobile technology can be leveraged at each point in the customer journey (the pre-, in-store, and post-shopping stages), this roundtable session will cover how to not only drive brand engagement and loyalty, but open up new revenue streams and create operational efficiencies for your business.


Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda