Director of Marketing
There’s no denying the impact mobile has had on the customer journey. What was once a linear journey with clear start and end points, is now cyclical. Mobile has blurred the lines between the pre- and post-shopping stages and is has impacted some of America’s most iconic brands the hardest.
Realizing there is still a gap between how mobile technology can be leveraged at each point in the customer journey (the pre-, in-store, and post-shopping stages), this roundtable session will cover how to not only drive brand engagement and loyalty, but open up new revenue streams and create operational efficiencies for your business.