January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Rob Gonda


Vice President, IT Data & Digital
McDonald's


11:00 If you Build it, Will They Come? Integrate and Personalize your Mobile App to Stay at the Forefront of Consumer’s Loyalty

It’s an interesting time for mobile app development. It’s no longer good enough for a brand to have a mobile app; your brand’s app must stand out and deliver value. Many brands are struggling with the common issue of user loss. This struggle raises several questions: How do you gather and keep users? Is your app being used once and then deleted?

In the mobile app development industry, these questions are being asked and answered everyday. The answers can seem elusive and sometimes mysterious to brands that seem to be doing ‘all the right things’ and yet their app is still not gaining traction in the app store. There are some common missteps that can be corrected such as app size, UI design, and value exchange for data. Look to the most successful apps to see what they’re doing. As a prime example, look at Snapchat; and consider: How does it work and why is it so popular? How are brands using apps to reach Millennials?

There is no one answer to ensure your brand’s mobile app success but exploring these topics and relying on the data you already have will help to shape these answers for you. Join this session to hear the panelists discuss how you can effectively use the data you already have, and still be able to ensure success with your brand’s mobile app in both B2C and B2B systems.


13:35 Enabling the Customer Experience of the Future

It’s no secret that the world is changing at an exponential pace and technology innovation is driving increasing demand in customer expectations. Little did you know, McDonald’s is leading the industry in restaurant technology and quickly moving towards customer technology space. With large global investments in digital retail, including digital menu boards, signage, and kiosks over the past decade, we are now aiming to move from Mass Marketing to Mass Personalization, investing in omni-channel commerce and omni-channel marketing focusing on the Customer Experience of the Future. In this session we’ll explore strategy and planning methodology, technology trends, customer insights, and put it all together to enable a truly relevant customer experience that drives business results.
In this session you will learn:
  • How disruptive forces are forcing exponential thinking in organizations
  • How assess organizational readiness through a coefficient of adaptability
  • How to become customer-centric through contextual awareness and situational relevance


Check out the incredible speaker line-up to see who will be joining Rob.

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