January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Ryan Unger

Chief Marketing Technology Officer
Punchkick Interactive

Ryan Unger is the Co-Founder and CTO of Punchkick Interactive, a full-service mobile marketing agency that has worked with more than a dozen of the Fortune 100. Ryan has over 15 years of experience with programming and development, and has dedicated the past seven almost exclusively to emerging and mobile technologies. Unger has spearheaded mobile efforts for many of the most well-recognized brands including Harley-Davidson, Allstate Insurance, GE, Qualcomm, and has been at the forefront of mobile talent acquisition as chief strategist on award-winning mobile recruitment programs for leading brands like UPS, Marriott, CareerBuilder, and Microsoft.

16:15 How to Create a Multi-Disciplinary Innovation Lab to Maximize Your Brand's Share of the Audience’s Attention

Many companies overly-focus their marketing efforts on one-off campaigns and don’t take a holistic approach to how their consumers interact with brands throughout the day. Often this limits cross-discipline collaboration and leads to a short-term outlook on brand goals. To combat this, many companies are building innovation labs to idenfity new markets, new products, and improved ways to be more efficient.
In this session you will learn:
  • What roles are critical to the success of this team
  • How a team can be positioned within an organization to be the most successful
  • The best tactics to getting an innovation lab running immediately
  • What programs like this can cost and what you can expect in return

Check out the incredible speaker line-up to see who will be joining Ryan.

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