January 24 - 26, 2016
Ojai Valley Inn & Spa, Ojai, California

Ryan Unger

Chief Marketing Technology Officer
Punchkick Interactive

16:15 How to Create a Multi-Disciplinary Innovation Lab to Maximize Your Brand's Share of the Audience’s Attention

Many companies overly-focus their marketing efforts on one-off campaigns and don’t take a holistic approach to how their consumers interact with brands throughout the day. Often this limits cross-discipline collaboration and leads to a short-term outlook on brand goals. To combat this, many companies are building innovation labs to idenfity new markets, new products, and improved ways to be more efficient.
In this session you will learn:
  • What roles are critical to the success of this team
  • How a team can be positioned within an organization to be the most successful
  • The best tactics to getting an innovation lab running immediately
  • What programs like this can cost and what you can expect in return

Check out the incredible speaker line-up to see who will be joining Ryan.

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