Chief Marketing Technology Officer
16:15 How to Create a Multi-Disciplinary Innovation Lab to Maximize Your Brand's Share of the Audience’s Attention
Many companies overly-focus their marketing efforts on one-off campaigns and don’t take a holistic approach to how their consumers interact with brands throughout the day. Often this limits cross-discipline collaboration and leads to a short-term outlook on brand goals. To combat this, many companies are building innovation labs to idenfity new markets, new products, and improved ways to be more efficient.
In this session you will learn:
What roles are critical to the success of this team
How a team can be positioned within an organization to be the most successful
The best tactics to getting an innovation lab running immediately
What programs like this can cost and what you can expect in return