Vice President, Sales
18:00 Moving Past Traditional Marketing Metrics to Improve and Better Demonstrate Your Mobile Marketing Impact
CMOs are more accountable than ever before for improving ROI. As mobile budgets grow, so does the pressure. This interactive session will provide practical tools and strategic advice for breaking through internal hurdles and moving past traditional marketing metrics to improve and better demonstrate your mobile marketing impact. As mobile marketers and audiences become more sophisticated, the use of data science to measure and optimize creative performance will be more important than ever.
Join this roundtable to hear about:
The right metrics and reporting models for mobile
Closing the gaps on your "immeasurable metrics" and finding practical value in "big data"
Building the right team, capabilities and toolset for today's mobile/multi-channel dynamic
How to make smarter data-driven decisions in real-time
Connecting your mobile, social, media and revenue data