Director of Ad Technology
A great irony of a move toward digital marketing execution independence is that it immediately invites a new and complex set of dependencies. With the marketing technology landscape changing so rapidly, many marketers are contemplating how far and how fast to adapt. As the technology evolves, which marketing tactics and processes should you be brining in-house and to what extent?
In this session we'll discuss:
What "marketing independence" means
What is a marketing technologist and do you need one?
How to judge how far and how fast one should progress on this path
Successes and failures witnessed along the way